Internet Marketing for Small Businesses
Search Engines and Directories
Search Engine Optimization for Small Businesses
Internet Marketing for Small Businesses
Internet Marketing for Small Businesses
Of all the various subjects within the vast area of Internet marketing for small businesses the most important, both in terms of genre specific specialisation and in terms of difficulty in understanding and mastering, is search engine optimization. That is why there is a separate section on SEO; it would just make this section too big! So this section will cover some of the other main subject areas as well as search engine optimization training.
To learn more about Internet marketing download our ebook.
Internet Marketing and Ezine Advertising
Ezine advertising is one of the best means in Internet marketing to get your message through to relevant, highly-targeted audiences. Ezines are electronic magazines - that just means that they're just glorified emailed newsletters. Although this takes a fair bit of practice and experimentation, ezine advertising is potentially one of the best and most profitable forms of Internet marketing to promote your business online. Learn more from our new ebook.
Direct Email
A direct email campaign from a reputable list broker can be useful, if slightly more expensive. There are companies on the Web that specialize in building permission-based email lists, targeted to each subscriber's area of interest. This is true 'opt-in', unlike the endless stream of spam email that implores you to purchase '30 million addresses for only $99!' True opt-in lists are not cheap by any means, but they have the potential to yield great results because they are targeted. To learn more download our Internet marketing ebook.
Ebooks
Instead of a free subscription to a newsletter or ezine you can offer visitors to your website - these are potential clients and customers - a free ebook, in your quest for Internet marketing for small businesses. An ebook is an electronic book that can be downloaded in seconds just like any file. There are several ebook-building applications, which basically allow you to build and "publish" any number of ebooks. Probably the best thought of is eBook Pro. It allows you to "publish" information on the Internet and incorporates a number of self-automated features so you don't have to worry about the selling aspect too much. It also builds its own database, and has an "anti-burglary" feature which means that other people cannot steal the HTML coding for your product or service. Click here to find out more about eBook Pro. Alternatively you might want to look at eBook Generator, which is what was used to create an earlier version of the ebook that can be downloaded from this website.
Learn more about ebooks here.
Website Automation and Tracking
A small but highly useful facility is the ability to track the number of visitors to your website. You web hosting company will probably provide you with tracking as a matter of course, but if it doesn't, and if you don't want to spend the money to buy web tracking software, then sign up for a free tracker. Just type in "stats tracker" into any search engine and select a one of many free versions.
FastStats Analyzer is also recommended; it's a stand-alone solution that takes data from your web server in real time and can analyse literally hundreds of web pages on your site and then returns graphic visitor behaviour. Click here for more details of the free 30 day trial.
Learn more about website automation and tracking here.
Articles and Press Releases for the Internet
A newsworthy press release could generate lots of free publicity for your business. Invest some of your marketing funds in educating yourself how to generate publicity; a good source of information is the website at PRProfits. Have a look at a software product called Press Release-O-Matic for a good source of automating your press release production. This costs $34.95, and also provides a useful HTML coding facility for press releases to be published to the Web.
Articles, press releases and e-zines are highly useful marketing tools, but submission and announcements of new articles and ezines can be tedious and time consuming. An excellent tool for automating this task is Ezine Announcer. Click here for further details.
For more information about articles and press releases click here.
Total Optimizer Professional
There is a brand new must-have piece of software that allows you to optimise your website to get to the top of the search engines by seeing exactly what your opposition is doing. Total Optimizer Professional checks out the websites at the top of the search engines for the search keyword terms that you choose, and then within seconds reports back to you with an analysis of the various components of what makes the top websites achieve that status. You get a detailed report on keyword density, pagerank, back links and lots of other data that you should then emulate and equal or beat the current top site. It is very easy to use, but so powerful that even professional search engine optimisers use it for their clients. Click here to begin your free 30 day trial of this indispensable software. It puts the power of the top SEO specialist into the hands of the average website owner and is highly recommended.
Contact Us:
Our Group company Inteltab can be reached by post at:
Inteltab
Suite 323
258 Belsize Road
London NW6 4BT
United Kingdomemail: support @ inteltab.com
Tel. +44 (0) 208 421 3194
Fax. +44 (0) 208 428 8280
Privacy Policy Features Links Resources Technical