Applied Web Marketing is the definitive source of information to those new to the confusing world of Internet marketing; a complete guide on how to take your business into the Internet age – from website design to search engine submissions. This free Internet marketing resource for small businesses is designed to cut through the chaff and to help people succesfully develop an online Internet business.
Over the next few pages you’ll be shown an overview of the Internet marketing industry as it now stands, as well as solutions to your own Internet marketing needs – and in plain English. This industry is changing constantly, and we aim to keep our clients informed of the latest developments, so these pages will be updated accordingly and on a regular basis.
In the early days of Internet marketing it cost a lot of money to build and promote a website. This is no longer true; a decent website can be built for less than £500/$800, and that includes a year’s hosting, as well as basic optimization, and submission to the major search engines and directories. This website shows, in logical progressive stages, the proper techniques and the resources to enable you to develop a successful Internet business.
I’ve spent five years getting to grips with Internet marketing. I’ve spent thousands learning what is rubbish and what is not. I’ve changed my ISP three times just to get away from bad backup service, unwanted emails and sheer clutter, to start from a clean sheet and re-subscribe to the information and product sources I now know are of real value.
On these pages you’ll find introductory tutorials on website design, how to choose a hosting company which is right for you, the basics of search engine optimization and Internet marketing, as well as advice on how to submit your website to AltaVista, Google, Yahoo! and the Open Directory Project. Recent innovations such as pay-per-click engines, micropayment systems and facilities to set up credit card transactions with or without merchant accounts are also covered, as are the various options to set up e-commerce websites, for small, medium and large businesses alike.
For convenience, you’ll also be able to click on links that will take you directly to other websites where you can download free trials of software for your own evaluation. (Note that you must be connected to the Internet in order for these links to work.) These free trials may be full or near-full versions of the actual product, but time-limited, or they may be perpetual verisions of the scaled-down product. Individual needs vary, and there are lots of different software application options out there. Where possible, several of the best applications are listed here – you just need to decide which is right for you, and take advantage of the free trials. Allow this website to be the launching pad for your own Internet success.
This website is designed for two types of people: those wishing to start up an Internet business from scratch, and existing business owners/managers wanting to gain from the Internet’s vast traffic and potential. For the technophobe, be reassured that everything here, as well as all products and services recommended, are designed for ordinary people. No specialist knowledge is needed. There is nothing to fear.
After twenty years at the sharp end of the market research industry I should know how to do my spade work! I present it all here to you, so you won’t have to make the same mistakes I did.
Do I have your attention? Right, let’s start from first principles….
(Note: These pages are for worldwide consumption and information. As the Internet is an international phenomenon, inevitably the products and services described here will originate from different countries. Many products and services described here are freeware or are free limited-licence. For those products or services which are not free, or which are subject to a time period of use, pricings are stated by the producers of the product or service. This may or may not be the same as the currency of the originating country, but in all cases will either be Pounds Sterling or US Dollars.)
So let’s begin….
Our Group company Inteltab can be reached by post at:
665 Finchley Road
London NW2 2HN